Bachelor in Marketing

This bachelor's programme develops a strategic and creative view of the market, with an innovative focus on brand building, trend analysis and the implementation of sustainable, consumer-oriented digital strategies. Students gain comprehensive training in strategic marketing and communication, covering consumer behaviour, branding, market research, digital marketing, advertising creativity, product and service management, inclusive communication and diversity, corporate sustainability and international marketing strategy. The qualification is accredited by Andorra's quality agency for higher education (AQUA) and leads to an official degree issued by the Govern d'Andorra, placed at level 6 of the Andorran and European qualifications frameworks and aligned with the first cycle of the European Higher Education Area. Graduates also receive the European Diploma Supplement. The programme is delivered fully online in Spanish, runs for three years and carries 180 ECTS credits.