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MA/MS in Management by Innovation

New Design University

St. Pölten, Lower Austria, Austria

Official program page (opens in a new tab)

MA/MS in Management by Innovation at New Design University in St. Pölten, Austria is a master's degree in Business & Management programme. The programme runs for 4 semesters. It carries 120.0 credits (ECTS).

At a glance

Degree: Master's Degree
Field: Business & Management
Duration: 4 semesters
Credits: 120.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: ndu.ac.at ·

Program details

Overview

Management by Innovation teaches innovative thinking and responsible entrepreneurial behaviour through real projects. Students can implement business plans and business models, and form a real start-up in a founders' garage that they then develop in the market. Four semesters and 120 ECTS lead to the Master of Science (MSc). The course covers design thinking as a general problem-solving approach for management, creativity techniques and prototyping, innovation research and management, and the role of sustainability and social responsibility. It also looks at disruption in organisations, economic and technological trends, user experience and interface design, neuromarketing and digitalisation.

Requirements

Admission Requirements: Not yet summarised here; see the official programme page.

About New Design University

Type: University
Control: Private
Founded: 2004
Programs: 8
Location: St. Pölten, Lower Austria, Austria
New Design University campus from the outside
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Frequently asked questions

What degree does MA/MS in Management by Innovation award?

New Design University awards a Master's Degree in the field of Business & Management on completion of this programme.

How long does MA/MS in Management by Innovation take?

The programme runs for 4 semesters.

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