BA/BS in Publicidad

The programme forms advertisers who bring social responsibility, inclusion and self-management into daily practice, always keeping the common good and strategic creativity in view. In the digital era, the course prepares people to meet technological challenges critically and creatively by designing narratives that create value for society. The course awards the academic degree of Licenciatura en Comunicación Publicitaria and the professional title of Publicista. It lasts 8 semesters, is taught on a daytime (diurna) schedule and is offered at the Santiago campus. Admission uses weighted components such as school grades, ranking and the national tests, and the curriculum (malla curricular) can be downloaded from the page. The university itself is described on the page as accredited at an advanced level, covering teaching, institutional management and links with the community.