The five-year Grande École programme at ISEG combines business, marketing, influence and communication, aiming to build hybrid profiles rather than a single specialism. The first three years form a Bachelor that covers core business functions through project-based learning, real cases for established brands and international partnerships. The final two years form an expert cycle leading to an MBA or an MSc, where students choose one of seven specialisations, including brand management and innovation, communication and events, influence strategy, advertising planning, digital marketing and social media, and e-commerce with customer relations.
Teaching follows a learning-by-doing approach. The programme is offered in initial or work-study formats and is available on eight campuses. It targets students who want to move into strategic, creative, digital or data-related roles in companies.
Requirements
Interview:Required
Admission Requirements: Post-bac entry through an online application file and a motivation interview, with fast responses. Written tests apply for entry from post-bac up to a completed Bac+2. Parallel entry is possible in the second, third or fourth year depending on prior study. The interview focuses on the candidate's project and fit with marketing and communication careers.
