BA (Honours) Marketing

First City University College

Petaling Jaya, Malaysia

Official program page (opens in a new tab)

First City University College offers BA (Honours) Marketing, a bachelor's degree in Advertising & Digital Marketing programme in Petaling Jaya, Malaysia. Teaching is in English.

At a glance

Degree: Bachelor's Degree
Field: Advertising & Digital Marketing
Language: English

We have no tuition fees or an application deadline on record for this programme yet. — it helps other students.

Information for the 2027/28 academic year · Last reviewed May 2026 ·

Program details

Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world. Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment. Students will undergo internships where they will gain hands-on experience. The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

About First City University College

Type: College
Control: Private
Programs: 56
Location: Petaling Jaya, Malaysia

View the full First City University College profile

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More programs at First City University College

BA (Hons) in Fashion Marketing
Bachelor of Arts (Honours) Marketing Previously known as : Bachelor of Arts (Hons) Marketing
On Campus
BA (Honours) Business Management
BA (Honours) Furniture and Product Design
BA (Honours) in Graphic Design
BA (Honours) Mass Communication
BA (Hons) Business Management
3 years · On Campus
BA (Hons) Fashion Marketing
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BA (Hons) Furniture & Product Design
3 years · On Campus
BA (Hons) Furniture and Product Design (3+0) in collaboration with Nottingham Trent University, UK
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Other universities in Malaysia

SU
Sunway University
Petaling Jaya · Rank #1789
UN
Universiti Tunku Abdul Rahman (UTAR) Kampar
Petaling Jaya · Rank #1887
CI
City University
Petaling Jaya · Rank #4390
SEGi University
Petaling Jaya · Rank #4861
Lincoln University College
Petaling Jaya · Rank #4977
BR
Brickfields Asia College (BAC)
Petaling Jaya

Frequently asked questions

What degree does BA (Honours) Marketing award?

First City University College awards a Bachelor's Degree in the field of Advertising & Digital Marketing on completion of this programme.

What language is BA (Honours) Marketing taught in?

The programme is taught in English.

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