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BA (Hons) Business and Marketing Management (3+0)

SEGi University

Petaling Jaya, Selangor, Malaysia•World Rank #4,861

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At SEGi University in Petaling Jaya, Malaysia, BA (Hons) Business and Marketing Management (3+0) is offered as a bachelor's degree in Advertising & Digital Marketing programme. Teaching is in English.

At a glance

Degree: Bachelor's Degree
Field: Advertising & Digital Marketing
Language: English

We have no tuition fees or an application deadline on record for this programme yet. — it helps other students.

Information for the 2027/28 academic year · Last reviewed May 2026 ·

Program details

Overview

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment. Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you. The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

About SEGi University

Type: University
Control: Private-for-profit
Founded: 1977
Students: 7,074
World rank: #4,861
Programs: 315
Location: Petaling Jaya, Selangor, Malaysia

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Frequently asked questions

What degree does BA (Hons) Business and Marketing Management (3+0) award?

SEGi University awards a Bachelor's Degree in the field of Advertising & Digital Marketing on completion of this programme.

What language is BA (Hons) Business and Marketing Management (3+0) taught in?

The programme is taught in English.

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