Bachelor of Arts (Hons) Marketing

UCSI University

Kuala Lumpur, Kuala Lumpur, Malaysia•World Rank #2,450

Official program page (opens in a new tab)

Bachelor of Arts (Hons) Marketing at UCSI University in Kuala Lumpur, Malaysia is a bachelor's degree in Advertising & Digital Marketing programme. Teaching is in English.

At a glance

Degree: Bachelor's Degree
Field: Advertising & Digital Marketing
Language: English

We have no tuition fees or an application deadline on record for this programme yet. — it helps other students.

Information for the 2027/28 academic year · Last reviewed May 2026 ·

Program details

Overview

The marketplace is dynamic and challenging. A marketer must possess a strategic mindset to navigate these challenges and develop unique selling propositions for the company's products and services. This programme cultivates graduates with a comprehensive understanding of marketing within an organisation and the broader business landscape. Graduates will develop a strong analytical and strategic mindset, mastering essential skills to analyse, plan, implement and control strategic marketing initiatives. * This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source: ge.mohe.gov.my/)

About UCSI University

Type: University
Control: Private
Founded: 1986
World rank: #2,450
Programs: 341
Location: Kuala Lumpur, Kuala Lumpur, Malaysia

View the full UCSI University profile

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More programs at UCSI University

BA (Hons) Branding and Advertising
BA (Hons) Digital Marketing (Advanced Entry)
BA (Hons) Fashion Design with Marketing
BA (Hons) Marketing Management (Advanced Entry)
BA (Hons) Marketing Management & Business (Advanced Entry)
Bachelor of Business Administration (Honours) (Marketing) Previously known as : Bachelor of Business Administration (Hons) (Marketing)
On Campus
Bachelor of Commerce (Honours) in Marketing Previously known as : Bachelor of Commerce (Hons) in Marketing
On Campus
BA/BS in BBus in Marketing (Advanced Entry)
BSc Management & Marketing (Advanced Entry)
BSc Marketing (Advanced Entry)

Other universities in Malaysia

Universiti Malaya
Kuala Lumpur · Rank #456
International Islamic University Malaysia
Kuala Lumpur · Rank #1482
IN
International Medical University
Kuala Lumpur · Rank #1756
Universiti Kuala Lumpur
Kuala Lumpur · Rank #2811
Asia Pacific University of Technology and Innovation
Kuala Lumpur · Rank #2896
UN
Universiti Pertahanan Nasional Malaysia (UPNM)
Kuala Lumpur · Rank #3526

Frequently asked questions

What degree does Bachelor of Arts (Hons) Marketing award?

UCSI University awards a Bachelor's Degree in the field of Advertising & Digital Marketing on completion of this programme.

What language is Bachelor of Arts (Hons) Marketing taught in?

The programme is taught in English.

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