Undergraduate Certificate in Digital Marketing

This Undergraduate Certificate moves beyond general marketing basics into data-driven digital marketing, covering the planning and strategy work behind modern campaigns alongside how consumers actually behave when buying. Students work across the tools, platforms and channels brands use to reach customers and stay competitive online. Social media, marketing analytics and the fundamentals of data science feature heavily, reflecting how much of today's marketing decision-making depends on measuring performance rather than guessing at it. A dedicated module on Search Engine Optimisation draws on Google resources, trade literature and real case studies so graduates leave with practical, not just theoretical, SEO skills. Set at MQF Level 5 with 30 ECTS, the certificate runs full-time over four months or part-time over eight, with entry open to holders of a related MQF Level 4 qualification and a secondary pass in English.