BA/BS in Management

Management is an undergraduate higher-education programme at DOBA Business School for people who want to understand how a whole organisation operates. It responds to the need for professionals who can bring together people, processes and technology and react well to rapid change and uncertainty driven by digitalisation, sustainability challenges and global connectedness. The curriculum builds practical skills in business operations, strategic decision-making, project and innovation management, digital transformation, artificial intelligence and business agility. Digital and sustainability themes are woven through the whole programme instead of being treated separately, so graduates are prepared for the demands of the current labour market. Students pick one of three tracks, Management, Human Resource Management or Management in Tourism, and can therefore shape their studies around their own interests and career goals. Interested applicants can send a non-binding enquiry to receive enrolment information.