Offered by Universidad Nebrija in Madrid, Spain, MA/MS in Máster Universitario en Dirección Comercial y Marketing Digital is a master's degree in Business & Management programme. The programme runs for 1 year, delivered in a hybrid format. It carries 60.0 credits (ECTS). Tuition is EUR 11,900 per year for local students.
At a glance
Degree:Master's Degree
Field:Business & Management
Duration: 1 year
Delivery: Hybrid
Credits: 60.0 (ECTS)
Local tuition: EUR 11,900 / year
We have no an application deadline on record for this programme yet — see the official programme page.
— it helps other students.
The one-year official master combines commercial management, sales and digital marketing through a practice-based methodology, specialised workshops and real business cases. Teaching staff are professionals with recognised experience. The programme covers management, business and corporate analysis, and aims to teach students to create, implement and lead a company's commercial strategy.
The digital side covers online advertising, SEO, SEM and display advertising, social media plans and e-commerce, with training in specific tools. An optional AI expert diploma from Middlesex University, worth 30 ECTS, is available in AI and machine learning applied to business or to e-commerce and retail marketing.