Cert in Marketing

This certificate focuses on the knowledge and abilities expected of successful marketers. Students learn ways to promote and sell goods or services, with a strong customer orientation and attention to sales technique. Classes, both in person and online, help build oral and written communication, customer-focused problem-solving, marketing planning and control, and business theory. Careers named on the page include sales management, brand management and market research management. Applicants can ask for information, arrange a campus visit or start an application from the program page. Entry standards for new and transfer students are listed there, and an advisor can help with questions about course placement, transfer credit or choosing between this program and related options at Ferris State University.