PGCert in Public Relations, Advertising, and Applied Communication

This graduate certificate introduces the foundations of strategic public relations. It looks at how organizations build and sustain relationships that benefit both the organization and the groups it serves, and it keeps returning to the part that values play in shaping what audiences think and do. Learners complete a short sequence of semester-hour courses, with electives that sharpen advanced messaging and communication abilities for practitioners. The whole certificate is delivered online, which suits people who are already working. Current University of Dayton graduate students, seniors who meet a GPA threshold, and professionals with a bachelor's degree may apply. The university catalog lists the full course requirements and descriptions. The program belongs to the University of Dayton, a Catholic, Marianist institution in Dayton, Ohio. Prospective students can request information or begin an application online, and the graduate catalog lists complete degree requirements and course descriptions for anyone planning their studies.