BA/BS in Business Administration

Business Administration builds skills for managing business operations, marketing and human capital. The programme follows an outcome-based approach with a layered practical system, moving from management simulation to technical training and hands-on innovation. It draws on the university's management science and engineering doctoral programme and related master's programmes, and has an artificial intelligence and data analysis lab, virtual simulation centre, a miniature digital factory and an ergonomics lab. Students also use practice bases built with enterprises such as a bank branch. Graduates are prepared for roles in operations management, marketing planning, market analysis and human resource management. The university describes its undergraduate majors as training applied, innovation-oriented professionals, and it teaches on campuses in Fuxin and Huludao, in Liaoning province.