BA/BS in 廣告暨策略行銷學系

The department trains advertising and marketing professionals with cross-disciplinary strategic thinking across all media. The curriculum places advertising at the centre and extends outward to marketing, public relations, branding, creative design and consumer insight. Graduates are expected to combine brand marketing and communication, creative advertising, visual storytelling and digital community management skills. The page highlights student and faculty achievements, including charity marketing events, national career-guidance competition awards, a public-relations forum organised with an industry association, and creative short-video prizes, as evidence of practice-based teaching within the College of Communication.