The Direction artistique - Image et Média course at Penninghen trains students to translate a communication strategy into visual elements and editorial materials. It covers brand imagery, campaigns, identities and graphic systems, along with the image, visual storytelling, production and visual media sectors. The five-year course includes a preparatory year in applied arts followed by four years of specialisation. Later years cover film preparation, technical aspects of filmmaking, personal style, the analysis of photographic writing, and new media. The diploma is a level-7 RNCP title.
Requirements
Admission Requirements: First-year entry requires a baccalauréat or equivalent level-4 qualification, or a DEAU. Second-year entry requires a level-4 diploma and 60 ECTS in a relevant field such as applied arts, graphic design or visual communication. Third-year entry requires a level-5 diploma or 120 ECTS in a related field such as art direction, graphic design or visual design.