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BA/BS in But techniques de commercialisation

Université Grenoble Alpes

Grenoble, Auvergne-Rhône-Alpes, France•QS 2027 #387

Official program page (opens in a new tab)

BA/BS in But techniques de commercialisation at Université Grenoble Alpes in Grenoble, France is a bachelor's degree programme. The programme runs for 3 years. It carries 180.0 credits (ECTS).

At a glance

Degree: Bachelor's Degree
Duration: 3 years
Credits: 180.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Information for the 2021/22 academic year · Last checked October 2026 · Source: formations.univ-grenoble-alpes.fr ·

Program details

Overview

The BUT Techniques de commercialisation is a three-year university technology degree with 1,800 hours of teaching and supervised activity, 600 hours of project work, and professional placements of 16 to 24 weeks or work-study. It prepares students for marketing and commercial roles. Three tracks are offered in Grenoble: digital marketing, e-business and entrepreneurship; international business in purchase and sale; and business development and customer relationship management. The last one starts in the second year and prepares students for B2B and B2C sales and customer satisfaction work. Teaching is in French.

Requirements

Admission Requirements: BUT 1: baccalauréat (any series), DAEU or equivalent. BUT 3 requires 120 ECTS in a related field; first-year applications go through Parcoursup.

About Université Grenoble Alpes

“Veritas Liberabit”

Type: University
Control: Public
Campus setting: Urban
Founded: 1339
Students: 60,000
QS rank: #387
Programs: 251
Location: Grenoble, Auvergne-Rhône-Alpes, France
Université Grenoble Alpes principal campus
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Frequently asked questions

What degree does BA/BS in But techniques de commercialisation award?

Université Grenoble Alpes awards a Bachelor's Degree on completion of this programme.

How long does BA/BS in But techniques de commercialisation take?

The programme runs for 3 years.

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