BA/BS in Graphic Design and Multimedia

The Graphic Design and Multimedia programme at AAB College is a three-year bachelor course offered by the arts faculty. It aims to educate designers and visual artists who can create multidisciplinary products and contribute to visual communication in a globalised world, using contemporary teaching methods and creative research. The curriculum concentrates on fields in strong demand, including computer graphics, designing for the web, ethics in communication, strategic design, along with business management, marketing and advertising. Students are encouraged to analyse existing theories critically and to produce new ideas that push beyond traditional design boundaries. Among the skills listed is the ability to design a website and a corporate identity in visual terms. The college describes its mission for the course as student-centred teaching that combines theoretical grounding, practical design skill and ethical responsibility.