Offered by AAB College in Pristina, Kosovo, BA/BS in Marketing and Business Management is a bachelor's degree in Advertising & Digital Marketing programme. The programme is delivered on campus.
Also offered as: Master's Degree
At a glance
Degree:Bachelor's Degree
Field:Advertising & Digital Marketing
Delivery: On Campus
We have no tuition fees or an application deadline on record for this programme yet.
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Information for the 2027/28 academic year · Last reviewed May 2026 ·
Program details
Overview
The master’s program in Marketing and Business Management is designed in line with modern industry trends and labor market needs in Kosovo, offering 120 ECTS over two years. The first three semesters build strong competencies in branding, public relations, digital and international marketing, data analysis, supply chain and strategic management, while the final semester focuses on developing a master’s thesis. Emphasizing digital, analytical, and entrepreneurial skills, the program integrates practical, real-world applications through a didactic approach that links teaching with the creation of tangible business products, ensuring graduates are equipped for strategic problem-solving and success in dynamic business environments.
