Bachelor of Arts (Honours) in Media and Communication Studies

Course Highlights Learn a wide range of communication techniques including journalism, public relations, advertising, marketing and consumer behaviour to stay relevant in a fast-evolving media landscape Develop the ability to navigate modern global communication challenges while adapting to current trends in both traditional and digital media environments Apply your knowledge through final year projects and internships, producing professional portfolios that showcase creativity, analytical thinking and problem-solving skills Prepare for roles in Journalism, PR, Advertising, Social Media and Communications, and be ready to thrive in Malaysia’s rapidly expanding RM50.3 billion media and entertainment industry, set to grow further with emerging technologies like Generative AI