BA/BS in Communication

The programme trains students to work as specialists in business, marketing communication, corporate communication and advertising within an international environment, taught entirely in English. Learning emphasises applying theory to real-life practice, including solving communication problems and working on actual cases for clients. Research assignments cover topics such as identity, image building and customer satisfaction, and graduation projects often take the form of a strategic marketing plan, a branding strategy, or work in public relations, internal communications or online communications. Graduates typically begin their careers at an operational or tactical level within international communication roles.