MA/MS in Máster Universitario en Gestión de Marca

International University of La Rioja

Logroño, La Rioja, Spain

Official program page (opens in a new tab)

International University of La Rioja offers MA/MS in Máster Universitario en Gestión de Marca, a master's degree in Business & Management programme in Logroño, Spain. The programme runs for 1 year, delivered fully online. It carries 60.0 credits (ECTS).

At a glance

Degree: Master's Degree
Field: Business & Management
Duration: 1 year
Delivery: Online
Credits: 60.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: unir.net ·

Program details

Overview

The official postgraduate programme prepares students for brand strategy roles. It covers the three pillars of branding: strategic definition, brand management and brand activation through communication. Students learn to integrate artificial intelligence into brand analysis, planning, creativity and decision making, using real cases from global companies. The course is taught online over one academic year. Students can complete placements, in person or virtually, with more than 70 partner companies in branding, consulting, marketing and communication. The programme also includes a Harvard ManageMentor diploma in innovation and creativity, and a Programa Superior Universitario in AI for marketing and communication that leads to a double qualification.

Requirements

Admission Requirements: Not yet summarised here; see the official programme page.

About International University of La Rioja

Type: University
Control: Private
Programs: 258
Location: Logroño, La Rioja, Spain

View the full International University of La Rioja profile

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Frequently asked questions

What degree does MA/MS in Máster Universitario en Gestión de Marca award?

International University of La Rioja awards a Master's Degree in the field of Business & Management on completion of this programme.

How long does MA/MS in Máster Universitario en Gestión de Marca take?

The programme runs for 1 year.

Can MA/MS in Máster Universitario en Gestión de Marca be studied online?

Yes — the programme is delivered fully online.

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