BA/BS in Marketing

The marketing major readies students for roles such as brand and product management, advertising, sales, market research, customer relationship management and digital media, as well as senior strategy positions. Coursework covers consumer behavior, innovation, analytics and emerging technologies, including artificial intelligence and automated marketing. Classes stress experiential learning, so students build problem-solving, creativity, communication and teamwork skills. The degree combines general education, school-wide business requirements and major courses, and marketing may also be a second major. This undergraduate program is offered by The George Washington University in Washington, DC, and its official bulletin entry lists the complete course requirements, academic policies and contact details for the sponsoring school. The published credit requirement is 120 credits. Prospective students are encouraged to review the school's admissions guidance and confirm current dates, documents and procedures before they apply, since requirements can be updated from one academic year to the next.