BA/BS in Marketing

The marketing major is an on-campus bachelor's degree from the Welch College of Business & Technology. It pairs specialized marketing courses with general business courses so students understand both marketing and the wider enterprise. Students learn to market products and services to consumers and clients worldwide, study global markets and develop global marketing plans. The program also traces how marketing has shaped the political, economic and legal sides of business, and it prepares students for several roles in an international business setting. Dual degree options let first-year students move from the bachelor's into a graduate program, and the college offers an MBA route with nine concentrations or graduate certificates.