PGCert in Marketing

This graduate certificate at UMass Boston prepares students for marketing work in an environment shaped by fast media change, data and global competition. Coursework is paired with practical experience, so participants practice research, advertising, digital outreach and brand building rather than only studying them. Students examine how consumers behave and how markets shift, then turn those observations into working strategies. They also try out the tools used in the field, including social platforms, search optimization and customer relationship software. Credit earned in the certificate can be applied toward a graduate degree if a student decides to continue. Applicants meet the general graduate admission requirements along with program-specific ones, starting with an online application and its fee. Graduates may pursue roles such as marketing analyst or product marketer.