PGCert in Marketing

This graduate certificate introduces the growing field of digital marketing and analytics. Because the area spans several disciplines, courses come from the marketing department's offerings in management, digital work and integrated communication, plus web analytics and information systems. The aim is for students to understand how digital marketing is practiced and how it relates to communication, strategy and analytics. Applicants provide two recommendations, transcripts from every institution attended and a statement of purpose; non-English transcripts need translations. This graduate program is offered by The George Washington University in Washington, DC, and its official bulletin entry lists the complete course requirements, academic policies and contact details for the sponsoring school. Prospective students are encouraged to review the school's admissions guidance and confirm current dates, documents and procedures before they apply, since requirements can be updated from one academic year to the next.