BA/BS in Marketing

Marketing is a specialisation of the business administration degree that trains graduates to plan, carry out and evaluate marketing activity in the digital era. Students learn to use technology and data, and creative content tools, to improve results, build brands and support company growth in a global setting. The course reflects how artificial intelligence, big data and social networks are changing the way brands reach customers. Learners practise producing content and running campaigns across several channels, while also developing communication, presentation and teamwork skills through workshops, extracurricular activities and student projects. An entrepreneurship subject helps students shape ideas, design business models and start projects while still studying.