BA/BS in Marketing

The Marketing programme at Tay Do University equips students with specialised knowledge of how organisations understand customers and communicate value. Core courses include marketing research, consumer psychology and behaviour, marketing communication, digital marketing, and brand management. Advanced modules cover international marketing, tourism marketing and applied marketing, alongside foundation subjects and skills in presentation, teamwork, communication and problem solving. Students take part in real projects with organisations and businesses, which connects classroom theory with the demands of management work.