BA/BS in Marketing

The Marketing program gives students integrated business knowledge and the ability to plan marketing strategies. It is designed for marketing in a context of globalization and technology 4.0, where competition for customers is intense. The program has a history of 25 years and teaches many subjects in English. Students can join marketing projects run by the program or by enterprises, applying their skills to domestic and foreign companies. Specializations include digital marketing and event management, among others. Lecturers work intensively with large companies, and the program develops analytical thinking, sound judgment and a professional style. Graduates gain 10 competencies that combine knowledge, skills and attitudes, including responsibility at work and compliance with professional ethical standards. Specializations are chosen to match individual interests and market needs.