BA/BS in Multimedia Communication

Multimedia Communication at Van Lang University sits within the public relations and communication discipline. The degree responds to the growth of digital media, in which brands and organisations deliver messages through images, sound and interactive content across many platforms. Students study how these messages are planned, produced and evaluated. Learners build multimedia production skills in modern studios and laboratories. Projects develop creative and critical thinking, teamwork and the ability to organise communication activities for individuals and organisations. Coursework also covers digital tools, English and interpersonal abilities used across the communication industry. The curriculum stresses professional ethics, social responsibility and entrepreneurship. Graduates are prepared to design media products, manage communication campaigns or start their own creative ventures, supported by a foundation in politics, economics, culture and law relevant to the sector.