Diploma in Techniques d'administration et de gestion : profil Marketing numérique

Techniques d'administration et de gestion, profil Marketing numérique, is a three-year technical Diploma of College Studies (DEC, code 410.G0) offered by Cégep Édouard-Montpetit. The program covers social media, transactional websites, algorithms, artificial intelligence, and marketing strategy, training students to create and manage marketing campaigns suited to current business challenges. First-year courses are shared across all Techniques d'administration et de gestion profiles, allowing students to change specialization without extending their studies. Learning combines classroom simulations with internship placements beginning in the second semester. The program follows a 'portable DEC' model requiring a personal laptop throughout coursework, and offers a paid work-study internship option along with international mobility placements in Switzerland, Corsica, and France. DEC-BAC pathways are available with Université du Québec à Trois-Rivières in Marketing and Université du Québec à Montréal in Administration. Admission is offered for the Fall and Winter terms.