Diploma in Marketing, Business

Gain core skills you need to excel in fast-paced marketing organizations.Program OverviewShape the future of marketingCreated for driven individuals ready to make their mark, this two-year program is led by faculty renowned for their industry insight and engaging instruction. The curriculum is continuously refreshed to reflect the latest marketing trends, technologies and tools, ensuring you'll graduate with practical, career-ready skills that align with today's evolving business landscape.Learn marketing by doing — not just listeningAt Sheridan, marketing comes to life through hands-on experiences that go far beyond the classroom. Collaborate on creative campaigns and tackle industry challenges through hands-on activities, assignments, simulations and case studies. You'll build confidence as you apply your skills in areas like analysis, planning, strategy, selling, social media, promotion, graphics and presentations. By the time you graduate, you won't just understand marketing — you'll know how to do it.Build digital confidence and career flexibilitySharpen your digital edge with hands-on experience using the tools and platforms that drive today's marketing world. With built-in, industry-recognized certifications, you'll graduate with credentials that boost your resume and your confidence. Specialized courses such as Managing Market Opportunities prepare you for diverse career paths — from employment and contract work to entrepreneurship.Unlock entrepreneurial and changemaking skills as part of your career toolkit All students enrolled in Pilon School of Business programs get a free student membership to Sheridan EDGE, an entrepreneurship hub for impact entrepreneurs to grow their ventures, collaborate and develop new skills. The membership includes: Learning modules that explore entrepreneurship, intrapreneurship, ideation and innovation and changemaking. Access to exclusive events. Collaboration with faculty advisers who provide personalized guidance. And more. Connect with Canada's marketing community through the Canadian Marketing Association All Sheridan marketing students receive free membership to the Canadian Marketing Association (CMA) — your gateway to exclusive events, professional development, industry insights and networking with top marketing talent across the country. Sheridan's Business Marketing program is also recognized by the CMA as an accelerated pathway to the Chartered Marketer (CM) designation, giving you a head start on your professional credentials.Launch your future in marketingSheridan's two-year Business Marketing diploma is your launchpad to a dynamic career in marketing. The program blends cutting-edge curriculum with hands-on learning, giving you practical experience to thrive in today's fast-paced marketing world. Complete your diploma sooner If you're interested in fast-tracking your studies, you can choose to complete all four semesters back-to-back by beginning your studies in January. How this works: The duration of this program is different depending on when you start. 16-month accelerated format (January start) If you begin this program in the Winter term, you'll complete it in a 16-month accelerated format. Your four academic semesters will be consecutive — with no breaks — allowing you to complete the program faster. 2-year format (September start) If you begin this program in the Fall term, you'll complete it in the traditional two-year format, with a break in the Spring/Summer term. PBUMK