Diploma in Advertising and Marketing Communications

Create multimedia advertising for a rewarding career in a connected world.Program OverviewDevelop breakthrough advertising for a digital world Identify lucrative target audiences and develop integrated media plans to reach them. Uncover consumer insights and create dynamic social media strategies and content. Harness digital tools to develop big ideas, taglines and landing pages. Calculate campaign costs and interpret digital analytics. Discover trends, learn about relevant laws and consider ethical implications. Harness digital tools and software solutions Use industry leading technology platforms and cloud-based software to create and deploy campaigns. Master prompting techniques for Generative AI and bring your ideas to life using graphic design apps and tools. Manage and organize content using CRM systems and use cross-platform media measurement tools to find your audiences. Obtain digital certifications! Gain practical skills from professional facultyOur faculty are committed to a hands-on teaching approach. We all believe that the best way to learn is by doing. You'll engage in group projects, in-class workshops and real-world simulations that mirror the work of advertising professionals. This experiential learning method not only enhances understanding but also prepares you to hit the ground running in your career.Differentiate yourself with real work experience in a third yearIf you decide you want real-world work experience before you graduate, you can easily add a third year to your two-year diploma any time, and graduate with a three-year Advertising and Marketing Communications – Management advanced diploma instead. The additional and invaluable third-year experience builds on what you learn in the first two years by putting your skills to work through a capstone project, field placement or onsite agency experience, special events and more.Engage in external networking events All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to exclusive events, professional development opportunities, communications research and career planning resources. Our program is recognized by the CMA, and membership is recognized as a pathway towards the Chartered Marketer (CM) designation. Sheridan's Advertising and Marketing Communications program also hosts industry events, guest speakers, career fairs and other on-campus or digital networking events throughout the year. This allows you to meet prospective employers and hiring managers to give you the industry-specific advice you need to get started in your new career.Enhance your career with entrepreneurial expertise All students enrolled in Pilon School of Business programs get a free student membership to Sheridan EDGE, an entrepreneurship hub for impact entrepreneurs to grow their ventures, collaborate and develop new skills. The membership includes learning modules that explore entrepreneurship, ideation and innovation – important skills that all communication professionals need.What do our students say?"I really wanted to use my creative side but didn't want to be an artist. I chose Sheridan's Advertising and Marketing Communications diploma because it was the perfect blend of all the things I love already, like creativity, social media, and making content with influencers. I now work as a Digital Communications Specialist downtown Toronto, and am loving every minute!" – Student "I took this program because I have my own small business but didn't know how to promote it. Now I do all my own digital and social media and my business has grown exponentially! Thank you Sheridan!" – Student "I liked running a Search and Programmatic Digital Display campaign for a life-like e-commerce company. I really appreciated the hands-on simulation where we performed keyword research, wrote ads, designed landing pages and planned out our campaign budgets. We could then measure our campaign results using metrics like clicks, conversions and return on ad spend (ROAS). I was able to beat the campaign revenue goals set by the Marketing Director and came first in my class!" – Student, Year 1, Digital Media Channels class "Our profs let us make our own Kahoot game for a module review instead of just reading the textbook – it was a fun way to help us remember all the key concepts that would be on the test." – Student, Year 1 Complete your diploma sooner If you're interested in fast-tracking your studies, you can choose to complete all four semesters back-to-back by beginning your studies in January. How this works: The duration of this program is different depending on when you start. 16-month accelerated format (January start) If you begin this program in the Winter term, you'll complete it in a 16-month accelerated format. Your four academic semesters will be consecutive — with no breaks — allowing you to complete the program faster. 2-year format (September start) If you begin this program in the Fall term, you'll complete it in the traditional two-year format, with a break in the Spring/Summer term. PADMK