BA/BS in Big Data Management and Application

The Big Data Management and Application program is a four-year management degree that the school introduced in 2022. It combines management theory with big data technology and data intelligence, so students learn how business data is collected, governed and analysed to support decisions. Core courses include introductions to big data and artificial intelligence, data management and governance, statistical analysis with SPSS, database principles, Python for data science, object-oriented programming in Java and data mining practice. Practical training is a central feature of the program. Students work with enterprise partners in e-commerce, retail and consumer industries on customer data mining, social media analysis, recommendation engines and big data platform testing. Graduates can pursue roles in business data analysis, business intelligence, data mining and big data governance, and positions such as data application developer and data product manager.