BA/BS in E-commerce

The E-commerce program is a four-year Bachelor of Management that prepares students to run and analyse digital commerce. Students learn economic management and smart operation of e-commerce, together with the mobile internet, big data and artificial intelligence tools used in business activity. Core courses include e-commerce platform planning and management, mobile commerce, cross-border e-commerce, business data analysis, customer relationship management, business intelligence, data visualisation and machine learning. The program follows a teaching system built around two directions, intelligent e-commerce operation and e-commerce digital technology. It uses close cooperation with enterprises and an international accreditation to combine vocational certificates with degree study. Graduates may work on e-commerce platforms, in cross-border trade, new media, business intelligence and artificial intelligence, in roles such as operations, digital product design and AI training, or continue to postgraduate study in management and computing.