BA/BS in Marketing Management

The BBA in Marketing Management is offered by the University of Nicosia through UNIC Athens. It is a four-year undergraduate programme worth 240 ECTS credits, taught in English and available full-time or part-time. Graduates are prepared to generate value for businesses, customers and wider society in a setting shaped by innovation, artificial intelligence, digital change and sustainability. Students are encouraged to turn their creative flair, curiosity and sense of commercial opportunity into careers in brand building and influencing consumer decisions. Coursework spans digital, social media and omnichannel marketing, AI marketing, neuromarketing, research and data analysis, consumer behaviour, sustainability-focused marketing and corporate responsibility, global strategy and services marketing. Learning is largely applied, through practical projects, genuine business problems and links with the business community. The programme page also provides an academic path, a semester breakdown and faculty details.