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Master Études et actions marketing

Nantes University

Nantes, Pays-de-la-Loire, France

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Nantes University offers Master Études et actions marketing, a master's degree in Business Administration programme in Nantes, France. The programme runs for 2 years.

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 2 years

We have no tuition fees on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: iae.univ-nantes.fr ·

Program details

Overview

The two-year Master Études et actions marketing specialises in marketing, with a focus on market studies and research. Master 1 is initial training with an internship; Master 2 is initial training with an internship or an apprenticeship. The page reports a 100% pass rate among students who sat exams in 2024-2025, and an 80% employment rate six months after graduation for the 2025 cohort. Master 1 requires a third-year Licence in management sciences or equivalent, plus the IAE-Message test. Master 2 is open to holders of a first master year in a related field such as economics, sociology or psychology, with file review and a jury interview. Admission to Master 2 does not depend on securing an apprenticeship contract. Applications for 2026-2027 ran from 9 February to 15 March 2026, with oral admission exams on 31 March 2026.

Requirements

Interview: Required
Admission Requirements: Master 1: third-year Licence in management sciences or equivalent, plus the IAE-Message test (SIM). Master 2: first master year in economics, sociology, psychology or a related field; file review and jury interview.

Application Details

Application Deadline: 15 March 2026

About Nantes University

Type: University
Control: Public
Students: 37,000
Programs: 314
Location: Nantes, Pays-de-la-Loire, France
Nantes University institutional facilities
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Frequently asked questions

What degree does Master Études et actions marketing award?

Nantes University awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does Master Études et actions marketing take?

The programme runs for 2 years.

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