MA/MS in Marketing

Bifröst University's master's programme in marketing is a 90 ECTS degree that leads to either an MS or an MMM (Master of Marketing Management). It has been offered since the fall of 2017 and builds on an undergraduate marketing programme that the university has taught for more than ten years. The MS route comprises ten subjects worth 60 ECTS and a thesis worth 30 ECTS. The MMM route has no thesis; students complete fifteen subjects worth 90 ECTS, including five electives. The programme is intended for people with early experience in marketing and sales who want to extend their knowledge of the field. Courses span topics such as strategy and digital communications in marketing, and the focus throughout is applied, vocationally oriented learning.