MA/MS in Markaðsfræði

Markaðsfræði (marketing) is a one-year master's programme in the Department of Business and Economics at Reykjavik University. It carries 90 ECTS credits, awards either an MSc or an MM, and is taught on campus in English by Icelandic and international specialists. Exchange study is possible, but distance learning is not offered. Students gain an understanding of marketing and strengthen their analytical and communication skills. Graduates are expected to know strategic marketing, market research and analysis, brand development, digital marketing, business ethics, responsible management and sustainability, and different research methods for business opportunities. There are two routes: a 90 ECTS MSc degree or a 90 ECTS additional degree at master's level. Full-time students can finish in three semesters across autumn, spring and summer. Courses run in blocks of two to four consecutive days or weekly, and teaching may be scheduled in the late afternoon and on Saturdays.