MA/MS in Markaðsfræði

This practical master's programme in marketing at Bifröst is built on close links with the business community. Students work on varied real-world projects and prepare for the current challenges of marketing. It is meant for people who work in marketing or intend to, and who may already have experience of marketing and sales but want to deepen their knowledge of the discipline. Two routes are offered: an MS degree that includes a thesis worth 30 units, and an MMM degree completed without a thesis. The page points to the university's two decades of research and professional knowledge sharing in marketing, a broad selection of marketing courses, applied assignments and the experience of the teaching staff. Among the core subjects is strategic planning and its importance for the results of marketing work. The programme director is Brynjar Þór Þorsteinsson.