Bachelor of Business (Marketing)

Swinburne University of Technology Sarawak Campus

Kuching, Sarawak, Malaysia•World Rank #1,568

Official program page (opens in a new tab)

Offered by Swinburne University of Technology Sarawak Campus in Kuching, Malaysia, Bachelor of Business (Marketing) is a bachelor's degree in Marketing programme. The programme runs for 3 years, delivered on campus. Teaching is in English. Tuition is MYR 86,880 per total for local students.

At a glance

Degree: Bachelor's Degree
Field: Marketing
Duration: 3 years
Delivery: On Campus
Language: English
Local tuition: MYR 86,880 / total

We have no an application deadline on record for this programme yet. — it helps other students.

Information for the 2027/28 academic year · Last reviewed May 2026 ·

Program details

Overview

Course Highlights Explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion This marketing major is designed to prepare you to understand your markets, research customers’ needs and wants, and appreciate internal capabilities and objectives Top 1% university in the world in the QS World University Rankings 2026

About Swinburne University of Technology Sarawak Campus

Type: University
Control: Private
Founded: 2000
World rank: #1,568
Programs: 110
Location: Kuching, Sarawak, Malaysia

View the full Swinburne University of Technology Sarawak Campus profile

Similar programs in Malaysia

Bachelor of Management (Marketing) with Honours
Universiti Teknologi Malaysia · Johor Bahru · 4 years · On Campus
MO
Bachelor of Business and Commerce - Strategic Marketing
Monash University Malaysia · 3 years · On Campus
MU
Bachelor of Business Administration (Hons) Marketing Management
Multimedia University · Cyberjaya · 3 years · On Campus
MU
Bachelor of Marketing (Hons)
Multimedia University · Cyberjaya · 3 years · On Campus
Bachelor in Business Administration (Marketing) (Hons)
Universiti Tenaga Nasional (UNITEN) · Kajang · 3 years · On Campus
BA (Hons) in Marketing Management
Asia Pacific University of Technology and Innovation · Kuala Lumpur · 3 years · On Campus

More programs at Swinburne University of Technology Sarawak Campus

Bachelor of Business
3 years · On Campus
Bachelor of Business (Accounting & Finance)
3 years · On Campus
Bachelor of Business (Accounting and Finance) Previously known as : Bachelor of Commerce (Accounting and Finance)
Bachelor of Business (Accounting)
3 years · On Campus
Bachelor of Business (Accounting) Previously known as : Bachelor of Commerce (Accounting)
Bachelor of Business (Finance)
3 years · On Campus
Bachelor of Business (Finance) Previously known as : Bachelor of Commerce (Finance)
Bachelor of Business (Honours)
On Campus
Bachelor of Business (Human Resource Management)
3 years · On Campus
Bachelor of Business (Human Resource Management) Previously known as : Bachelor of Commerce (Human Resource Management)

Other universities in Malaysia

I-
i-CATS University College (i-CATS UC) (Previously known as : International College of Advanced Technology Sarawak)
Kuching
IN
Institut Kemahiran MARA Kuching
Kuching
IN
Institut Latihan Kementerian Kesihatan Malaysia Kuching, Sarawak (Previously known as : Kolej Sains Kesihatan Bersekutu Kuching)
Kuching
KO
Kolej I-Systems Kuching
Kuching
KO
Kolej Vokasional Kuching
Kuching
PO
Politeknik Kuching, Sarawak (PKS)
Kuching

Frequently asked questions

What degree does Bachelor of Business (Marketing) award?

Swinburne University of Technology Sarawak Campus awards a Bachelor's Degree in the field of Marketing on completion of this programme.

How long does Bachelor of Business (Marketing) take?

The programme runs for 3 years.

How much does Bachelor of Business (Marketing) cost?

Tuition is MYR 86,880 per total for local students.

Can Bachelor of Business (Marketing) be studied online?

No — the programme is taught on campus at Swinburne University of Technology Sarawak Campus.

What language is Bachelor of Business (Marketing) taught in?

The programme is taught in English.

Studying in Malaysia: guides and resources

MARA and JPA Sponsored Students in Australia: Visa Rules and Course-Switching Restrictions
Study Abroad MARA and JPA Sponsored Students in Australia: Visa Rules and Course-Switching Restrictions
F-1 Visa Interview Waiver Eligibility for Malaysian Renewal Applicants
Study Abroad F-1 Visa Interview Waiver Eligibility for Malaysian Renewal Applicants
Malaysia's Private Medical School Fees Compared to Studying Medicine Abroad
Fields of Study Malaysia's Private Medical School Fees Compared to Studying Medicine Abroad
How UPU Central Admission Works for Malaysian Public University Applicants
Study in Southeast Asia How UPU Central Admission Works for Malaysian Public University Applicants
How UPU Merit Scores Are Calculated for Malaysian Public University Admission
Study in Southeast Asia How UPU Merit Scores Are Calculated for Malaysian Public University Admission
Foreign University Branch Campuses in Malaysia: Fees, Degree Recognition and Career Value
Education Planning Foreign University Branch Campuses in Malaysia: Fees, Degree Recognition and Career Value
Browse all articles →

Spotted something outdated or missing?

Help us keep this page accurate — it takes about 30 seconds.

More bachelor's degree programs in Malaysia Marketing programs in Malaysia About Swinburne University of Technology Sarawak Campus

Featured Tools

Free calculators and converters to plan your study-abroad journey.

IELTS Score Calculator

Calculate your overall band from Listening, Reading, Writing, and Speaking scores.

TOEFL iBT Calculator

Total your section scores and view IELTS equivalency in seconds.

PTE Score Calculator

Estimate your PTE Academic overall score with cross-test conversions.

Duolingo English Test

Predict your DET overall and compare against IELTS bands.
More Tools

Latest Articles

Fresh guides and advice for studying abroad.

View all →
College Application Fees and How to Get a Fee Waiver
US College Admissions

College Application Fees and How to Get a Fee Waiver
Federal Jobs for New Grads: USAJOBS, Pathways Internships, and Security Clearances
Career Planning

Federal Jobs for New Grads: USAJOBS, Pathways Internships, and Security Clearances
Getting Disability Accommodations in College Under the ADA
Student Life

Getting Disability Accommodations in College Under the ADA
Fair Housing Rights Every College Renter Should Know
Student Life

Fair Housing Rights Every College Renter Should Know
Degree Completion Programs for Students With College Credit but No Degree
Education Planning

Degree Completion Programs for Students With College Credit but No Degree
Student Visas and Residence Permits for Americans, by Destination
Study Abroad

Student Visas and Residence Permits for Americans, by Destination

Compare Compare