BA (Hons) in Marketing Management

Course Highlights Benefit from APU’s partnership with the Digital Marketing Institute (DMI), giving you access to globally recognised digital marketing skills and boosting your career prospects Gain a strong foundation in marketing principles, consumer behaviour, marketing communications and international marketing to build a successful marketing career Develop creative and analytical skills in digital marketing, advertising, customer relationship management and market research Build the ability to design effective marketing strategies, identify opportunities, and create competitive advantage in dynamic business environments