TURIZAM (2005) - Master

Tourism is an academic master's programme at the University of Montenegro covering the management and development of tourism. The learning outcomes describe graduates who recognise how management supports the competitiveness of a destination and of a tourism product, who can identify and analyse market research in tourism, and who understand the planning of effective tourism policy. They are expected to understand different business decision-making methods, to analyse the significance of cultural tourism and to apply the methodology of designing tourism projects. Further outcomes concern assessing the economic position of tourism enterprises, including accounting control of business transactions, and applying destination management models to define the tourism offer. Course announcements on the page name subjects such as Strategic Marketing in Tourism, Selective Tourism Management and Strategic Management in Tourism I.