MA/MS in DDM Strategic Marketing Intelligence

The two-year double-degree programme studies how data analysis and marketing intertwine to shape firm strategy and consumer behaviour, beginning with the MSc Marketing: Marketing Analytics and Data Science programme in Groningen, after which students can apply to continue at BI, the Norwegian Business School, in Oslo, completing two degrees in two years across two institutions. It teaches students to model, track and evaluate marketing performance, including how to work out what marketing strategies and decisions actually cost, and builds advanced statistical techniques for analysing large datasets while considering the ethical issues involved. Students gain hands-on experience applying current marketing analytics tools and techniques to design and implement strategies for firms that are grounded in research.