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BA/BS in Public Relations and Marketing Communications

International Balkan University

Skopje, Karpoš, North Macedonia

Official program page (opens in a new tab)

BA/BS in Public Relations and Marketing Communications is a bachelor's degree in Business Administration programme taught at International Balkan University in Skopje, North Macedonia. The programme runs for 4 years. It carries 240.0 credits (ECTS). Tuition for international students is EUR 3,000 per year (EUR 1,500 per year for local students).

At a glance

Degree: Bachelor's Degree
Field: Business Administration
Duration: 4 years
Credits: 240.0 (ECTS)
Local tuition: EUR 1,500 / year
International tuition: EUR 3,000 / year

We have no an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: ibu.edu.mk ·

Program details

Overview

Public Relations and Marketing Communications is a four-year bachelor's programme in the Faculty of Humanities and Social Sciences at International Balkan University, worth 240 ECTS credits. The programme builds professional skills in strategic public relations, crisis communication, influencer relations and events management. Students work on campaigns and projects set by live industry briefs, take part in research alongside staff, including projects carried out as client consultancy, and hear from tutors and industry professionals through guest lectures and workshops. Electives from other departments of the faculty allow the degree to be tailored. First-year subjects include Introduction to Communication Studies, Sociology, English Language, Communication and Presentation Skills and Humanities. The field of study is media and communications. Applicants need completed secondary education and sit an internal English assessment, and anyone scoring below 60 out of 100 first attends the Preparatory School.

Requirements

Admission Requirements: Applicants need completed secondary education and sit an internal English-language assessment, and anyone scoring below 60 out of 100 must first attend the Preparatory School.

About International Balkan University

Type: University
Control: Private
Founded: 2006
Programs: 59
Location: Skopje, Karpoš, North Macedonia
International Balkan University campus and facilities

View the full International Balkan University profile

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Frequently asked questions

What degree does BA/BS in Public Relations and Marketing Communications award?

International Balkan University awards a Bachelor's Degree in the field of Business Administration on completion of this programme.

How long does BA/BS in Public Relations and Marketing Communications take?

The programme runs for 4 years.

How much does BA/BS in Public Relations and Marketing Communications cost?

Tuition for international students is EUR 3,000 per year (EUR 1,500 per year for local students).

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