MA/MS in Business Communication

The programme covers how communication builds relationships and delivers results within and beyond an organisation, aligned with its strategy and values. It combines communication theory with digital platforms, artificial intelligence and data management, alongside practical skills in finding, analysing and communicating insight. Teaching includes class projects using quantitative, qualitative and generative-AI methods, together with discussion of real cases, with a focus on using digital communication and intelligent technology responsibly to drive organisational and social change.