BA/BS in Marketing

The Marketing major in the School of Business prepares students to understand how organizations anticipate, manage, and satisfy customer demand through exchange. The curriculum blends general education, core business study, and marketing classes that are both required and elective. The School of Business offers international study and cultural experiences, with past trips to destinations such as India and London. Students also present research in the spring semester, sharing work they have conducted in business or in cross-disciplinary projects with peers from other majors. Internship and corporate visitation opportunities are available from freshman year through senior year, with past placements at firms such as BMW and Wells Fargo. Questions about admission are directed to the Admissions Office, which can explain the application steps for prospective majors.