BA/BS in Marketing

The Marketing BBA at Clayton State University, offered within the College of Business, provides comprehensive business education with a focus on marketing disciplines. The program prepares students to contribute effectively to organizations and communities through marketing careers aligned with contemporary business practices. The curriculum integrates foundational knowledge across accounting, finance, operations, strategy, and core marketing principles. Program graduates develop professional skills in decision-making using analytical tools and information technology applications. The curriculum emphasizes business communication, ethical reasoning, and cultural diversity awareness. Students can specialize through two concentrations: Digital Marketing and Consumer Psychology, providing targeted skills for employment opportunities throughout the Atlanta region and broader markets.