BA/BS in Marketing

Florida International University's College of Business offers a Bachelor of Business Administration with a major in Marketing. Students learn how to sway buyers, study markets, draft marketing plans, set prices and read research, covering the whole path from choosing target markets to promotion and partner relationships. Graduates are ready for careers in sales, advertising, distribution, logistics and international marketing. The curriculum starts with pre-core business coursework and moves into business core classes, major courses and upper division electives, so graduates leave with both general business grounding and subject depth. Coursework is split evenly between the first two years and the final two years of study, and major classes must earn at least a C. Applications are currently open, and the college advising office can help students plan their sequence of courses.