Cert in Entrepreneurial and Small Business Operations

Owners of small firms often wonder how to attract customers without a large budget, and this short credential addresses that question. McHenry County College teaches students practical methods for getting the word out about a small enterprise. Subjects range from improving visibility in online searches to using social platforms and newsletters, finding prospective customers, serving a narrow audience, studying a market, and drafting both a business plan and a financial plan. Partnerships between organizations are also part of the discussion. Graduates are positioned for a starting marketing role at a small company. The credential can also lead toward a bachelor's program in marketing, small business marketing or business management. Opening courses carry no prerequisites, which means people still in high school, adult learners and those in workforce training programs can enroll without delay. Students seeking a wider view of marketing can consider the separate Marketing Certificate afterward. The page also provides a cost table split by residency and a phone number for the business division.