BA/BS in Marketing, Advertising & Public Relations

The Bachelor programme in Marketing, Advertising and Public Relations combines the practice of marketing and public relations with theoretical analysis of both fields. The theory is placed in its social, cultural, economic and political context. Advertising, public relations and marketing are described as disciplines that keep changing because of technological innovation and new forms of social and business communication. The programme draws on several areas, including communication, psychology, consumer behaviour and public relations. Through them, students are prepared to design marketing strategies and carry out advertising work. At the end of their studies, graduates are expected to solve concrete problems by applying basic knowledge taken from a range of academic and professional sources, linking the conceptual material they study with the practical situations that arise in organisations.